Strategic Planning, Samsung Cases

The tale of Samsung The tale of Samsung, it is one of the most relevant display case in the automotive industry in where, we can display the scenario, situation that the Mr. Kun Hee Lee had to face, he had to control his emotions and also kitty with the pressure of the Korean recession. Samsung Motors began the sale and Commercialization of cars in 1998,  keen before South Korea Remain Affected by a severe  monetary crisis Affected That all Asian countries. This was created by the will of Samsung Group chairman, Kun Hee Lee, who felt that the automotive industry was the share union of many industries. For the Group, would represent cooperation among its affiliates and subsidiaries such as Samsung Electrics or Samsung Electronics, however, his architectural plan was affected by the severe financial crisis in Asia, and curtly the group rejected Samsung Motors, for the fact that it was non  real fat for the company an d that a decision was interpreted  solitary(prenominal) by sentiment and not group decision. Negotiations with Renault started in December 1998 and family 2000 Renault bought 70% stake for $ 512 million.

 For many this decision that was taken was very hasty and desperate, but it was made to refresh the notice strategically to turn image of the product and positioning in the minds of consumers in a different way not only the p differenceige of the other Samsung products but also supported by the Renault brand. To leave off this essay, we discovered a problem of  parley between the Renault Samsung chief ! operating officer Mr. Kum Hee Lee and the rest of the policy to which the mark was wrongly positioned in the minds of the consumer and made ??a decision to solve it, proposing a change of brand imageIf you call for to get a full essay, do it on our website: BestEssayCheap.com

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