Senior Citizens

Over the past a couple of(prenominal) years, with the second of modern technology, people study obtained portal to virtu eachy e genuinely(prenominal)thing they desire at the simple click of a reverse button. Now, randomness can be accessed through various web lays withtaboo having to visit a library, go to a store, a friends or relatives al-Qaeda, or even travel sequencencies. The Internet is for only people- assureless of advance, race, ethnic background, class, or religion.When it comes to marketers and which strategies go away be c regress to effective and in effect(p) to break a successful web come in, all(prenominal) product in the market is gear towards a specific crisscross group, on a regular basis based on demo artistic creation. Whether it is where a mortal lives, their marital status, age, or occupation, marketers try to target maven particular area where they sp chastiseliness that their product will be benefited the near and where profits will b e around generated for the business.One particular area that has been expanding not only in web range visitations but overly in new website formations is the precedential citizen age group. Now, olds are the fastest growing listening on the Internet. What is to a greater extent interesting is the circumstance that they put their money where their mo make use of is. This age groups frequent use of the Internet is absolutely amazing and unbelievable. on that point are hundreds and hundreds of websites knowing to be most sui contraceptive pillle or more(prenominal) gear for this target group. The websites are specifically designed to meet the unavoidably of elderly adults well-nigh the ages of 60 and above, and grandparents. It does not steer towards a certain economic or spectral class.The majority of these websites tolerate much instruction on health gondola care, health issues that affect them, relationships, money, news, entertainment, and childcare. resolve1B- agoni stical AnalysisUnder the cover charge 10 most popular sites for www. of age(p)citizens.com, I chose the top four websites to analyze the areas in assign to compare and contrast where www.seniorgold.com is brawny and where it needs some work.The first site is called www.senior.com. standardised whatever website, it will cod some strengths and flunkes. Allow me to discuss this websites strengths first. The rogue was pileloaded quite substantially, with no error messages to recollect the scalawag. Overall, the designs of the pages are pretenseful and pay off real consume graphics. The text is really clear without existence in any case wearisome and misleading. The family line page to a fault has a face engine that allows the substance ab drug user to quickly let what he/she is looking for. In addition, it has a large variety of topics to take from with easily loving consumes.This website does contain a erect and plain catalogue bar on its piazzapage whi ch makes the first impression for users a windy one. It becomes in truth(prenominal) frustrating when someone has to bound scrolling up and wad to reckonk all information. The contents on the homepage of a website should be clear, design, and concise allowing you to cogitate to it if more information is what is desired of the user. An another(prenominal)(a) weakness would accommodate the arrangement of topics on the homepage. They begin with solid news that then descends down to tacky, opposed links. Although the content of the text itself is clear, it looks all mingle up, work, and confusing. In order to be simple, and to the point, the topics should become more condensed, including the amount of links it has.Compared to www.seniorgold.com, this website is more visually appealing to the eye. It looks to be more youthful through the use of draw characters and heroic color purposes.The second website, www.elderweb.com, has tab links at the top of the homepage whi ch allows the user to click on the tab which is pertinent without having to re inquisition endless rows of subcategories to see which one applies to their information search. There are no distracting brass links that allows the user to choose to read the information or only click on where they wish to go on the site. Unlike www.senior.com, the page is truly concomitant with the stories and holds. The current headlines are brief and to the point. And, each headline haps the user a good mavin of what each stage is about without getting too conditiony or redundant. There arent either monetary standard ads that enable the user to concentrate more on his/her search without being distracted.One attribute that I felt was quite of import (especially since it is accommodate toward an older age group) was a button right on the home page that says, growing Text Size. This is one feature that I had never seen on any of the other websites for senior citizens. This is an importa nt feature because, unfortunately, there are many senior citizens that do have visual impairments, and by using this feature, it assuages their use of the website.A weakness that this website had was that it contained the same weary format and musical mode throughout the whole website. The uninteresting graphics were all the same no liaison which link you clicked on to view. The use of still colors did not make this website rattling visually stimulating or appealing. This site also had a scroll bar, which, again, make the layout of the page front actually busy and unorganized. This was the first senior website that did not have a search engine primed(p) anywhere. So, if you wanted some information, regardless of how consecutive or concise the text and layout whitethorn appear, you would not be able to entirely type in what you were looking for to search.Compared to www.seniorgold.com, Elderweb has a very dull appearance. It looks very gossamer and old fashioned. It seems as though this site is geared more towards seniors that have a more traditional or fusty way of deeming. They prefer simplicity (i.e. light, dull colors, same graphics, and so forth over complexity (i.e. bold/bright colors, cartoons, modern graphics, etc).The third website, www.thirdage.com, I would have to say is the best website for senior citizens-conservative and avant-garde. It contains a great color scheme of white and a soft jet with no overwhelming or any dull graphic design. It does not have too many divertive banner ads. The search engine appears on every natural covering for easy access. It has a modern, strong homepage that is visually appealing with more interesting topics and subcategories geared more towards advice and different lifestyle levels.This page does have a scroll down bar which could have been easily prevented by filling in the right side with that information. The whole right side is alone blank. This should have been used to condense the homepage wit hout having to scroll down. Editorially, this page is not set up well. It has many unconnected features, which makes everything look disjointed. The pictures all depict a youthful, healthy person. Obviously, the illustrations, which seem unrealistic, are not very reflective of their target audience.Measured up to www.seniorgold.com, this website is more appealing visually. The topics are not as condensed or as easily accessible as that of the one referenced above.And lastly, www.1travel.com, is the website which I felt was least relevant to senior citizens. It may have special discounts for them, however, on the homepage, it is not mentioned at all that any senior citizen discounts exist. This means that if there are any discounts, the user has to go searching for it. It is not easily accessible from its main page. It does not indicate at all that this site is geared toward senior citizens. It is another website to make travel/car/hotel reservations. Why not visit any other travel websites that could probably give better bargains?A good feature on this website includes easy search methods (several(prenominal) search engines for each category). Also, the layout is immediate, it is in your face and very easy to gain access to. It contains elegant searching options and subcategories a foresightful with any questions with regard to the users travel needs. The layout of it has very basic colors- not too bold, up to now not too boring either and there arent many banner ads in this page.This website does contain vertical and horizontal scroll bars. The graphical layout overwhelms the text. The site seems to appear very busy, too wordy, or too much text perhaps. The text is also not very concise it seems scattered everywhere and is extremely redundant with several topics (ie FAQs, etc).Part1C-Site AnalysisSeniorgold.com makes information searching very obtainable through the use of its shortcuts, word searches and options located on the left of the homepage layout. The layout is very colorful. The do in down menus are very resourceful in enabling the user to find what he/she is looking for without having to search the whole website to find it. still, this site has a few weaknesses as well. One includes the busy-looking and visually unclear graphics. The site looks too beneficial of activity with banner ads whose color schemes confrontation with the sites design. another(prenominal) important thing to note about this site is that it is outdated I couldnt help but notice that on the home page of this site it still had the link to Thanksgiving Preparation. Were in December Websites that are not updated lose the interest and use of their web visitors. It is of import for web page designers to keep their websites streetwise with any new events. Users may see this and see it a site deficiency.Part2A-Drive more than Traffic To This SiteI would inspire that the website changed its design layout. It should have a color scheme that compliments th e text. The use of the drop down menus is very clear and concise. However it should concentrate on condensing the home page (its three pages farseeing).One way of driving barter to the site is to create banner ads for other senior citizen sites, as well as for nursing home sites, parenting sites, travel sites, and volunteer(a) activity sites. What could also be through with(p) is to pay major Internet servers such(prenominal) as America Online, Yahoo, MSN, etc. for keyword bidding,Part 2B-Create A Stronger Community Among WWW.Seniorgold.Com Site MembersI believe that this web site has a strong community as long as the above changes are made. This website does provide unskilled activities such as gambling casino resort trips and other activities that they could consider joining. Another addition may include the access to play games. For example, Bingo is a recreational game that senior citizens are disreputable for.Another feature that I believe is important in creating a stro ng community is the confer populate. Senior citizens, since loneliness or death of a love one, feel a little solitary(a) at times. I feel this is a great opportunity for them to communicate with other people without spending money.This website does have higgle board. My experience of trying to enter a reprimand room, became well, quite discouraging. Under Directory intelligence activity Search I typed in chat. Once I got to the next page, it did not take me to any chat rooms or choice from various ones. Instead, it took me to a page where I could find out where my roots come from After scrolling down almost to the bottom of the page, I be a link to chat and clicked on it. I never reached a chat room. The website needs to create word searches that facilitate the search, not make it more difficult. In addition to chat rooms, I think it should develop a variety of rooms where people can interconnect discussing corresponding hobbies such as golf, or crocheting, etc.Senior citi zens need a sense of community and what best way to do it than by helping them find other people who feel the same