Cultural Differences

CHAPTER ONE: THE PROBLEM The Problem In an increasingly multiethnical interchange context, the school principal of the compatibility of honest values across-ethnical b grazes has gained importance oer the past decades. given over that more and more countries with rapid economic development be existence integrated into origination markets, culture needs to be mum as a multidimensional phenomenon that comprises more than just nationality (Srnka, 2004). In like a shots world, culture plays an important and significant flip over in the ethical attitudes of marketing managers; different cultural backgrounds may influence individuals ethical reasoning. Furthermore, apiece culture perceives the world from a very different point of view. These cultural differences make is necessary, this instant more than ever, that business people lease these ethical attitudes and cultural differences in this new era of globalization. collect to this phenomenon of the globalizat ion of markets and businesses, and a large increase in the ethical conflicts faced by marketing managers in medium and large companies some the world, it has fabricate imperative to hit the sack what impact culture has on the ethics, especially in the four dimensions of Hofstedes.

In Hofstedes commencement nurture of multinational culture for the IBM Company in 1978, he apply approximately 72 countries and 116,000 questionnaires to investigate four main dimensions in which country cultures differ one from a nonher. In this prove he used the dimensions of Power Distance, Uncertainty Avoidance, Individuali sm, and Masculinity/ Femininity. Puerto ant! i-racketeering law was not included in that study. 2 There are very some studies that compare and contrast the Puerto Rican and American managerial styles, and in those studies the marketing managers are included totally as managers. It would be very provoke and important for marketing managers to know how they are cataloged from a apparently contrasting culture. In Puerto Rico, the only information that exists is...If you want to get a full essay, order it on our website: BestEssayCheap.com

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